By definition, digital marketing would be any kind of marketing activity that you do online. It doesn’t matter which device or medium you’re using, as long as it is done on the internet – it is digital marketing.
An essential component of every digital marketing campaign is a website. A website is your business’s home. It contains all the necessary data regarding your business. Or, at least it should. If it doesn’t, you might want to get in touch with your web designers and have them make a couple of changes to your website.
What many people don’t seem to realize is that web design is an integral part of digital marketing. And, that is why we are here.
Today, we are going to discuss the connection between digital marketing and web design, and we’re going to see just how important website design is and what can it do for your digital marketing campaign. Let’s begin!
Digital Marketing And Web Design – Where Do They Meet?
As we have said, web design is a component of digital marketing and a very important one at that. Namely, in terms of digital marketing, all roads lead to your website. Whichever medium or digital channel you use to promote your content, services or business – they all lead right to your website.
A website is your online store – even if you’re not selling the actual products. It is a place where people come to learn more about your business, purchase your products, or hire you for your services. And, when they do, you better have something to show them.
Imagine you’re a fitness coach, and you’re running an Instagram digital marketing campaign in order to get more clients. Your ad reaches a potential customer, who then goes on to visit your website, only to find a page with no relevant content. Do you think they’ll hire you at that point? No. Of course, not.
Your website must be your biggest ad. It must clearly represent your business and brand. And, that is precisely where digital marketing and web design intersect. One can’t work without the other. You’ll need to rely on web design to get yourself a worthy page, and you’ll have to rely on digital marketing to attract people to your page.
However, providing your potential customers with quality content and necessary information is just the tip of the iceberg when it comes to digital marketing and web design connection. On that note, here are some other intersecting points for these two.
According to ctrlaltcreate.co, a great looking, well-built and optimized website is a direct reflection of your brand. And, we all know that building a brand is crucial for every business’s success. But, what constitutes a brand exactly?
A brand is a concept that identifies a particular person, business, or product. And, even though it can sometimes be quite hard to properly define a brand, most of us have a pretty good idea of what constitutes a brand.
Key elements of branding are the looks, the story, the promise, the voice, and the audience. Essentially, a brand would be an image of what you, your business, or your product stands for.
When you take a look at the elements of a brand, it becomes quite obvious that some of those elements are also essential elements of every website. Essentially, a great web design equals great branding in a way. And, when you take into consideration just how important branding is for any marketing campaign, you notice another connection between digital marketing and web design.
Search Engine Optimization
Search Engine Optimization or SEO is one of the integral components of digital marketing. However, one of the many misconceptions about SEO is that it is only tied to content that you publish. Well, that’s not true – at all.
Google’s algorithm does pay special attention to the content you put out. However, that is not the whole story. The way your website is built also affects your rankings. Things like page layout, mobile-friendliness, responsiveness, loading times, meta descriptions, and other web design elements all contribute to your SEO rank.
So, not only will you improve your online presence by investing in SEO-optimized content, but you will also improve your rankings by tinkering with your website’s design too.
How? Well, let us give you an example
One of many current trends in web design is parallax. Parallax is a popular page layout feature you’ve certainly come across. It entails a single, never-ending, scrollable page that keeps on loading new content with each scroll. Based solely on looks – this is not a bad choice. It’s quite a good one, in fact. It’s simple, easy to use and navigate, and it is excellent for websites with a lot of written content. And, would you have it? It is precisely those websites that happen to be the ones relying on SEO marketing the most.
However, parallax is not a good option here. It is not the search engine’s preferred page design. In fact, it’s actually hurting the rankings. Whether it is the “never-ending” concept or any other number of factors that hurt your rankings – we can’t really tell with certainty. It is probably a bit of everything. But one thing is for certain – this trend is not your friend if you want to rank well.
Conversion Rate Optimization
Last but certainly not least, we have conversion rate optimization or CRO for short.
CRO is the bread and butter of every successful digital marketing campaign. It is the process of compelling or incentivizing the visitors to your site to take some kind of action.
The action does not have to be a purchase. It can be something as simple as a subscription to your newsletter or downloading a brochure from your website.
Now, how does web design tie into all of this?
Well, for instance, a conveniently placed CTA (Call to Action) button can make a huge difference in your sales. Simple and easy navigation through the pages of your website can do that as well. Fast response times and non-existent loading times can also boost your sales. A striking banner could incentivize visitors to subscribe to your email newsletter. We could go on, but we think you get it by now.
Conveniently placing a CTA button, optimizing a page, making it easy and simple to navigate – every single one of those things makes your conversion rates better. And, every single one of those things is a direct product of excellent web design.
As you can see – digital marketing and web design go hand in hand. They are closely knit together and don’t really work with one another. Their connection is undeniable, and we sure hope we were able to show that to you.