Carving out a portion of the market for your business has never been easy, let alone now when there seem to be more businesses than ever to compete with. A healthy dose of competition is always a good thing but oversaturation in any way form implies that it is nearly impossible to make a name for yourself. Without brand recognition and the right tools on your side to attract more customers through your doors, you will never be able to grow your business and become as successful as you want to be.
In the 21st century where technology dominates every single aspect of our daily lives, it is pretty obvious what an aspiring business owner needs. It is the very same modern tech we use for entertainment and pastime activities that has also given us means of attracting more customers, both online and in the real world.
If you have a business to run and need more people to try your product or service, there is only a single thing you have to do.
Using modern technology is the key and in this article we talk about the ways it can be used to help you with more customers. To find out additional information about growing your business with the help of the latest in tech, and to browse a great solution for attracting more customers, make sure to check out XR company.
1. Social Media Profiles
Let us talk about the easiest one to use as well as one of the best solitons for anything internet-related these days. If you want to attract more customers to your business, those customers first have to know about you. Gone are the days when all you could hope for was people stumbling upon your business of finding about it in the papers. It is all about modern marketing these days, and it does not get more modern than social media platforms.
The bread and butter of letting the masses know about something is opening business profiles on the leading platforms. Facebook, Instagram, TikTok, Twitter, and YouTube should be the places you aim for. They are all free, they are widely present in the collective consciousness of the users, and their algorithms are well-equipped to target those looking for things similar to what you are about. If you cannot do it alone, there are experts who specialize in maintaining the profiles. It is not difficult and it helps a lot so be sure to open accounts on all of them. If you wish to maximize the reach, you can also invest in post promotions and special ad solutions that all of these platforms now offer.
2. Google Ads and SEO
Search engine optimization (SEO) and Google services come in a package and they are able to make or break your internet presence. However, this only works if you already have some content on the web, which is why we talk about it immediately after social media. Google Ads is an online advertising platform without which you cannot do much on the web. It deals with displaying ads, service offerings, product listings, and videos. By investing in this service, your business will appear close to the very top of the first page of Google Search when somebody looks for terms relevant to your business. Pay-per-click is the base system on which the pricing model works, according to which the advertiser pays the publisher a set amount for every click on the ad. For attracting new customers, there is hardly a better online solution in which you can invest a little bit of money but get a lot of recognition and visits back. SEO is basically targeting key words that people use when looking for something, and the more you pair up the name of your business with the terminology used with it, the more relevant you will be online. SEO and Google Ads work best when you make sure to use both.
3. Giveaways, Prizes, Incentives
Free stuff is always appealing no matter what it is. As a business that is trying to attract new people through its doors, you could think about organizing monthly giveaways, incentive programs, or competitions with prizes. These are all quite popular online but they can also be done offline. The important thing is for you and your employees to let people know what is going on and how they can participate. The prizes could be some of your products or services, discounts, or certain benefits if they become your customers. The way technology helps here is due to most modern giveaways existing online, mostly on social media. If you have already opened accounts there, those are the best places to advertise it and let people know about it. The common way in which the followers can participate is by following you or subscribing to you, as well as liking and sharing the page. Tagging their friends in the comments results in even more reach and recognition.
4. Mobile Optimization
Lastly, we have to talk about the phenomenon that are smartphones. Optimizing everything you have for a mobile phone sounds difficult, but it really is not. We assume that you already have a website, but does it work well on phones? More importantly though, do you have a dedicated mobile app for your business?
Both Androids and iPhones have applications for literally everything. No matter how trivial, an app raises awareness and gets you presence in the app stores.
You can let the customers know about who and what you are, where to locate your shops or offices, and even buy your products through an in-app shop. Think about who has a mobile phone these days. That is right, everyone does, at least one. This means every single person could potentially be a customer. Thanks to the sharing options on modern phone systems, integration between social media is another benefit. Take advantage of everyone relying on their phones and offer your customers an application through which they can get to know your business.